This book, although not inspiring in itself, discusses the behind the scenes aspects of the greatest ads from recent years, exploring their birth, development and production. Stripping down these glossy ads to reveal the minds of the key creatives, directors and clients for each campaign,. Each advert in the top 30 is deconstructed all the way to its storyboards and then reconstructed carefully explaining every step to the reader.
The appeal of this book is seeing behind the finished product, being able to investigate how different things were produced and manufactured. Sometimes knowing more than you are supposed to can ruin the magic (like christmas) but at the same time it can be equally interesting and exciting knowing how something happened, did you ever know that the cadburys eyebrow advert wasn't CGI but instead three puppeteers manipulated the eyebrows of those children.
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